(Photo Credit : Elie Chahine's Blog.)
Why I don't like BBM!
Below are the reason why I seriously don't like BBM and why id much rather use Whatsapp.
- BBM is slow and often doesn't work at random times ( when you need it the most.)
- The Broadcast Message - Yes, if you've had BBM you'd definitely know what im saying. Those irritating messages from people who have nothing to do. For people who don't know what they are - They are Messages that are sent from one of your friends to all of their contacts and often sound like this ... "Happy Mother's Day - if you don't Broadcast this message in 20 seconds, something bad is going to happen to your mother." or the all common , "Blackberry is shutting down users profiles at 12:00 AM , if you don't broadcast this code, your phone will fail to work. This is a serious note from the CEO of Blackberry, John Blackberry." I don't know why people Broadcast these stupid messages, but then again, they did buy blackberries!
- The overall performance of your Blackberry. When you have ± 300 contacts on BBM, your blackberry becomes really slow overall and often it freezes and restarts while you using the phone however this shouldn't be a problem with the Q10 or Z10. The slower processor on the Q5 may be affected.
- The horrible Battery life, this is as a result of your contacts updating their profile pictures and statuses as well as sending and receiving messages. Your battery can go from lasting a day with medium use but with BBM disabled to a matter of hours with the same use and BBM running in the background.
Multi-Platform
Blackberry is to release BBM as an App available for :
- iPhones (iPhone 4 , 4S and 5.) running iOS 6
- Android Phones (Running 4.2)
Once launched you will be able to download it off the App Store / Play Store and use it just like on a Blackberry 10 device however features will be updated on Blackberry 10 devices before it is updated on the application. The App will be Free of charge!
Why does Blackberry want to release it as a Multi- platform Messaging Service?
I should actually rephrase that heading and rather ask - Why does Blackberry NEED to release it as Multi-platform Messaging Service? Well with Blackberry (formerly known as RIM, which I called RIP.) under piles of debts and Blackberry 10 showing to be less successful than blackberry anticipated, A Multi-platform BBM will not only Boost sales of Blackberrys but will give Blackberry the opportunity to sell Ads on the iPhone and Android version of the Messaging service. A Multi-platform BBM could also give Blackberry much needed recognition and exposure, which I think is all Blackberry needs right now. (Photo Credit - Business insider.)
PROs
- Better exposure for Blackberry
- Advertising. Which could in essence Keep BBM alive even after Blackberry itself is dead.
- A boost is sales of Blackberrys as more people have BBM and BBM therefore is more efficient and useful to the consumer.
- cheaper than Whatsapp. Free compared to $0.99 / year.
CONs
- BBM will no longer be exclusive to Blackberry Owners hence people who bought Blackberry's in the past solely for BBM, might not buy Blackberry's now.
- There are bound to be more users and more users means slower messages.
- Blackberry Software programmers and designers have to spend time writing the Android and iPhone Apps when they could be spending that time bettering Blackberry 10, and it needs ALOT of bettering to gain market share!
Tell me what you think Tweet using #iBBM for a chance to be followed and re-tweeted by us!
Conclusion
Although bold, I think this move of releasing BBM as a Multi-platform messaging service will definitely pay off in the long-run with more exposure for Blackberry. The idea has potential but the execution is what im waiting to see. Will Blackberry successfully recreate itself or will 10 be Blackberry's unlucky number...
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